Trading.com is an entirely new company aiming to revolutionize the financial trading space for a modern generation. With a focus on transparency, accessibility, and innovation, Trading.com seeks to cater to both novice and experienced traders by simplifying the trading process and offering seamless, instant access to global markets.
The traditional trading industry is often perceived as overly complex, bureaucratic, and inaccessible for many users, particularly new traders. Many platforms come with lengthy registration processes, hidden fees, and complicated interfaces that can deter potential users. Trading.com wanted a fresh, streamlined approach to attract a new generation of traders who value simplicity, transparency, and speed.
The solution was to build a new trading platform from the ground up, focusing on user-centric design and straightforward functionality. Key features included a single, accessible account system, a minimalistic and intuitive user interface, and a transparent fee structure. By reducing unnecessary steps and focusing on a clean, efficient experience, Trading.com was designed to empower users with everything they need to trade seamlessly across global markets, all from one account and on any device. This approach positions Trading.com as an adaptable, innovative leader in the evolving trading landscape.
Through extensive research, we identified the need for a simpler, more accessible trading platform. We designed an intuitive interface that combines real-time data, streamlined navigation, and easy access to key trading tools. By focusing on user-centric flows, we created a seamless experience that empowers traders to make informed decisions and engage with the market effortlessly.
Based on user research, we identified the need for clear, color-coded margin tracking to enhance user understanding of account risk. The green, yellow, and red indicators guide users through their margin status, from a safe level to caution and critical stop-out. Each state is accompanied by actionable messaging to encourage timely decisions, ensuring users remain informed and in control.
Through user research, we identified the need for a streamlined account-switching experience within the profile section. Users can now easily switch between up to 4 active accounts and 1 practice account with just a few taps, thanks to a simplified interface. Key elements like account names and a prominent "Add new account" CTA enhance usability, while helpful messaging guides users when they reach the account limit, ensuring clarity and ease of navigation.
This practice account feature allows users to experience trading risk-free while gradually completing the sign-up process. As users trade, periodic prompts ask simple questions that contribute to the full registration. This design was implemented to keep users engaged in trading without interrupting their flow, allowing them to learn and get comfortable with the platform. By integrating sign-up steps into the practice experience, users can smoothly transition to a real account when ready, ensuring a seamless onboarding journey.
This progressive sign-up method allows users to answer simple trading-related questions while using the practice account, minimizing interruptions. Personal questions are reserved for later, easing users into the platform and reducing onboarding friction for a smooth transition to real trading.
Our research revealed that traders need robust charting tools in a compact, accessible format. We designed advanced charts to display in landscape mode, maximizing space and usability. Key charting components, such as indicators, drawing tools, and time intervals, are intuitively organized for quick access, allowing traders to make precise analyses. Display and logic considerations ensure secondary and tertiary controls are easily distinguishable and responsive, with double-tap options for full-screen mode, enhancing focus and control over market insights.
This notification system was designed to keep users informed without disrupting their trading experience. Toasts and alert bars appear dynamically to convey essential information, such as margin calls or account issues, with minimal distraction. Warning and alert toasts use color cues and brief messages to signal urgency, while the global bar provides persistent updates in critical scenarios, ensuring users stay aware of important status changes throughout their trading journey.
The Trading.com project achieved outstanding results, positioning the company as a standout player in the trading industry. By creating a user-centric platform that combines simplicity with powerful tools, Trading.com successfully attracted a broader audience, including both new and experienced traders. The intuitive design and seamless onboarding reduced user drop-off rates, while advanced charting and margin tracking features increased user engagement and retention. As a result, Trading.com saw a significant rise in new account registrations and active user engagement. The continual sign-up process encouraged more users to complete full registrations, directly boosting conversion rates from practice to live accounts. Additionally, the notification system minimized user errors, leading to higher satisfaction and fewer support requests. Overall, this project not only improved the trading experience but also contributed to substantial business growth, establishing Trading.com as a trusted and competitive brand in the market.
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