Klarna is one of the biggest ‘buy-now, pay-later’ services in the world. The idea is that you can buy something from one of their participating retailers, receive the item, and pay for it through Klarna later on.
Creating and using OTC (Over-The-Counter) payment cards was a confusing and cumbersome process for many users. The process required users to navigate through multiple settings in order to create a card and then go back to the website to actually use it, causing frustration and dissatisfaction among users. Additionally, the complex nature of the process made it difficult for users to understand and complete, leading to a high abandonment rate. This is a major issue as it not only causes frustration for users but also results in lost business for the company. By making the process more user-friendly and accessible, the company can improve customer satisfaction and increase their revenue.
Our team developed a new feature to enhance the shopping experience for users. This feature allows them to create a card and use it seamlessly without having to navigate to a different page. We created a user-friendly menu that offers the option to pay with Klarna during checkout. To purchase a product, users must first navigate to the product's webpage using the built-in browser feature within the Klarna application, this can be done by pasting the URL address into the search bar on the Home page, and only then will they be able to take advantage of the smooth and seamless shopping experience of the OTC payment card feature.
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After registering the card, a pink "Pay K" button will appear on any checkout page. By clicking this button, the card details will automatically be filled into the form. Additionally, the card will also appear in the keyboard autofill line with other saved cards, making it even more convenient for users to use.
By eliminating the need to navigate to a different page, users can complete their purchases in a matter of seconds. With a faster and more efficient checkout process, users are more likely to complete their purchases, resulting in increased revenue for the company and customer satisfaction.
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The ability to save card details for future use and have them automatically filled in during checkout saves time and increases security by reducing the need for users to manually enter their sensitive information. With this new feature, users can now enjoy a seamless and secure shopping experience without any interruptions.
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We designed a seamless shopping platform within the Klarna app, allowing users to explore and purchase products from popular brands directly. This integrated experience means every product supports Klarna payments, making shopping more straightforward and convenient. Users can now browse, compare, and pay with ease, using the OTC-Card anytime, all within the Klarna ecosystem.
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The shopping shortcuts feature enhances user experience by providing quick access to essential tools and options, like "Purchase Power," "Reviews," "Deals," and "Saved." With these shortcuts, users can effortlessly jump to key sections, streamlining the shopping journey and making it easier to find personalized deals and saved items. This functionality reduces friction and keeps everything within reach, allowing users to shop with confidence and convenience within the Klarna app.
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Guiding users through Klarna's payment journey To enhance user experience for both new and returning customers, Klarna offers tailored payment prompts. For those new to Klarna, guidance is provided on payment options and spending power, while familiar users enjoy a streamlined shopping journey. With integrated and non-integrated checkout screens, users can choose "Pay with Klarna" seamlessly, whether they’re at partner merchants or external sites. These personalized prompts not only simplify the purchase process but also reinforce Klarna's value as a trusted payment solution, making online shopping more intuitive for all users.
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Seamless return to shopping with Klarna's integrated experience For returning shoppers, Klarna's checkout screens provide an intuitive and familiar experience, whether shopping with integrated or non-integrated merchants. The screen displays clear payment options, personalized shortcuts, and details like spending limits, helping users manage purchases efficiently. Users see recommended shortcuts, such as spending calculators and saved items, simplifying their journey to checkout. With this setup, Klarna ensures that even complex purchase decisions feel straightforward and user-friendly, reinforcing Klarna as a comprehensive shopping and payment solution.
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Our team's development of a new feature has significantly improved the service and has led to a significant increase in customer satisfaction. The process of creating a card and making payments has been greatly streamlined and now takes a fraction of the time it used to. This has resulted in an increase in ease of use for customers, making the service more accessible and user-friendly. The integration of Klarna as a payment option has also been a major factor in the success of this feature. It provides customers with more flexibility and convenience when it comes to paying for their purchases, which has led to a significant increase in the number of customers using the service. Additionally, the ability to save card details for future use and have them automatically filled in during checkout has greatly enhanced the security of the service. This has not only provided peace of mind for customers, but it has also reduced the likelihood of abandoned carts and increased conversion rates. In conclusion, this development has greatly improved the service and has led to a significant increase in customer satisfaction. The streamlined process of card creation and payment, the integration of Klarna, and the added security measures have all contributed to the success of this feature and have encouraged more customers to use the service. This feature has proven to be a valuable addition to the service, and we are confident that it will continue to drive positive results for the business in the future.
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